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Laurie davis online dating expert

How did you time that out. We will find anyone a-la-carte with our trust writing services or a cater here and there. You have no on so many general points. Content the little moments.

Facebook Official Bio An expert in cyber courtship, Laurie Davis is as passionate about technology dzvis she is relationships. She is noline founder of eFlirt Expert, an online dating consultancy that has helped thousands of singles navigate the intersection of dating and technology. The Ultimate Guide to Online Dating. My name is Laurie Davis and my company is eFlirt Expert. We help them navigate online dating ddating writing datint profiles for them, decoding their dates text Dagis. So how did you get datng in that? Tell me the whole background. I used to work in marketing.

I started eFlirt Expert about five years ago. I used to work in marketing primarily for Fortune s, but I was a consultant. And then I worked on large scale events. I made this niche for myself doing these big events. Like, five thousand and ten deed corporate user conferences and sales meetings. Which, basically, what I was doing was taking the messaging that marketing wanted to get across to the audience, helping them define what that is, and then get that message across in a very creative, entertaining way that really speaks to whoever was in the audience. I would work with the production company — kind of liaison between the marketing team, the CEO, and the production company — everyone, to create these really engaging contents for these conferences.

And conferences, by the way, is just not a business that is sustainable at all in the recession. All these conferences, we were just completely… they stopped having them entirely. I started thinking about how I could use my marketing skills differently and I was brainstorming and I was coming up with nothing until one of my friends called and he told me that he was moving in with his girlfriend. I just thought, oh my god, I helped you meet her on Match.

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This is something that I actually- [0: I love that you just basically categorized every single site. What would you say about Tinder Laurie davis online dating expert now? But I literally had been helping people do this for years. I was the first person who people knew were doing it, and sometimes I was the one to convince them to do it, even. Were you living in New York at the time? I was living in New York. I had just gotten this new studio apartment which I was so proud of, on my own, and now how am I gonna pay my rent here? I realized, what I actually helped these people do was market themselves online on a dating site.

I had given Laurie davis online dating expert all this advice on what they do on their dates offline, too. I started my company really with this idea that I could help people find love but really do it by leveraging everything that I had done previously in my profession. Do you have passion to help people find love? This is what I love doing. It was a time when it was becoming very increasingly important for you to stand out. You started a business with fifty dollars and a Twitter account? This is like five years ago… Were people kind of hesitant about online dating at the time?

What was going on in the space? I think that it was just becoming mainstream for you to date online so the stigma was definitely being released at the time but the idea of you hiring someone to help you do it is like another thing to overcome. Definitely, I think the biggest part of being a first mover in my business was the education to the consumer that this even existed, one, and two, why they absolutely totally needed this and what I could do to really change things for them. That was definitely a huge hurdle to overcome. Then did you start blogging? Or, how did you actually start? I suck at promoting myself. I did a lot of guerrilla marketing. Previously in the past I was an Avon lady.

You do a lot of guerrilla marketing as an Avon lady. Twitter, overall, has been the biggest driver for business for us. I love the hustle! How did the guerrilla marketing tactics work? How effective were some of those tactics for you? The guerrilla marketing worked really well. I think that having trying so many types of things that were in the similar vein, all guerrilla marketing but some on craigslist, some in flyers, I also learned what worked best. One thing we did is we actually did a comment campaign, I would call it. We would go to a bunch of dating blogs and we would comment on the posts and really give advice in that comment.

We were giving a lot of advice — or, I. I was giving a lot of advice on Twitter and those things really picked up, too. What I realized and the thing that Twitter did really well for us is that for a coach in particular you want to develop a relationship.

Twitter really allowed me in one hundred and forty characters to give bite sized pieces of advice that then people would start asking questions. What do I do? That is freaking brilliant. That is so smart. On your craigslist ads or even experh guerrilla marketing that you were doing were you really aware of what their paying point was? For those women that are not marketers or copywriters, how did you know even what message expsrt say or how exprt compel them to talk to you or to reach out? I guess it was a little easier for me onlinw that I had helped some friends before.

You had some customers. Yeah, and I had some testimonials. But more-so I thought about what were their paying points? Funny davos, though, my first couple customers were nothing like my friends and that was a little jarring to me. Like, I had been helping young twenty-somethings, Laurie davis online dating expert teens, nineteen year olds, onliine year olds to twenty seven year datiing maybe at the time. My first olnine was in his forties and divorced and sleeping with expetr women. Ohline was like, oh my god. I think that was the coolest part of it, noline. Because Obline can Laurrie get those twenty-somethings. How omline is that? So what did I do dvais get him and how can I get more of him.

How did you figure out your pricing sating right off the bat? How did onlone figure that out? Pricing is really, really hard. I think that when I first started the only comparable thing to us was, like, Expwrt. I looked at what their service was Guys texting and dating rules I tried to be competitive towards it but realizing that their service is different than ours, too. I was writing profiles back then for fifty nine dollars. This year we went through a big, huge transition because basically we started at fifty nine dollars and I just kept inching it up and seeing how much more people would pay.

Because I can always bring it back down, right? But then we hit this point this year — it was actually right over the holiday season. We have two different types of services. And then suddenly we were at a twenty five person wait list. I think by the time I figured out the problem, like how to fix the problem, we were at a thirty five person wait list. And we can only take fifteen at a time. Some of these contracts are six months long. I was like, Alright. So I started working with her and we repriced everything — including the other profile writing services. Up until this point had you ever worked with….

I had never done financial modeling, really assessing what your pricing model is and all of that. Had you worked with a business coach; had you done that all on your own? All of your operational costs, overhead, everything like that? I mean, until this year I had really done everything myself. I have a staff. I think I took during my first year of business I took my first full time employee, towards the end of the year. But they were always helping my with client stuff; administrative stuff. Not necessarily anything operational, or it was more like billing versus accounting, if that makes sense. Basically, we are growing past my capacity here.

Why did you decide to scale a business beyond yourself? Laurie also uses guerrilla marketing to get the word out about her services. One of her more interactive guerrilla marketing campaigns actually involves her sitting in a coffee shop every Wednesday afternoon from 3: She then offers up 10 minutes of her time to anyone who wants to walk in and ask her something about dating in general. This shows the hustle that Laurie is putting into her business and that success requires getting out there to help and engage people in your industry. Laurie attends as many singles events as possible passing out business cards of course.

Laurie really showcases what it takes to get a business off the ground and when your doing something you love its easy because you are in situations you enjoy being in. The ultimate goal of any business is to create word of mouth marketing. This can be especially important in an industry like dating because people can feel awkward when asking about a dating coach or even admitting they have online dating profiles. This is why Laurie puts herself out there so much because she feels that the engagement with people will put them at ease and show them that dating help and online dating is not a taboo activity.

You have to have the confidence that others will love it. To do her job she feels like you have to have a certain personality. You have to be very personable and have the ability to make people feel comfortable. Many people might feed awkward or will have experienced a lot of failure and she has to be able to support them and show them that they can succeed. She feels like she is almost a therapist at times and her skills and personality extend way beyond marketing. So for anyone else you have to understand who you are before you will be able to successfully go after something.


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